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Concepts for Kitchen Living
Nolte Küchen returns to EuroCucina
Löhne, 11 April 2016. Nolte Küchen has returned to Eurocucina for the first time since 2006. From 12 to 17 April the German manufacturer presents its concept-based ranges to the audience in Milan. The 300 square metres of floor space span stands E09 to E11 in Hall 13. The motto, Living in the Kitchen, is clearly reflected in seven homelike displays. Like every Nolte kitchen, each setting has been individually designed, providing an insight into the versatility of the large product portfolio that has made Nolte Küchen Germany’s most popular kitchen brand*. Texture, cool colours and a clear-cut contemporary approach can be identified as a common theme. Modular designs from the nolte neo collection are showcased next to kitchens from the nolte core range, which are based on the company’s innovative Wood and Matt Lacquer combinations.
Managing Director Eckhard Wefing sees concepts as key to Nolte Küchen’s success: “Without structure a large portfolio can be overwhelming. Tools help establish our customers’ preferences with respect to style, colour, material or budget. In the core range these are the Matt Lacquer Concept and the Wood Concept based on ARTWOOD and LEGNO. The stand in Milan shows our visitors how both of them can facilitate the sales conversation whilst resulting in individual living kitchen designs. nolte neo is a different approach altogether. The collection is based on modules that can be combined freely. With its focus on different themes, it is also something that has been very well received in export markets, which is why on our Eurocucina stand we have dedicated two displays to this innovative product line.”
The Wood Concept
ARTWOOD features five realistic wood decors, graded from light to dark, whereas LEGNO is available in three oak veneers. Bringing together look and feel both ranges focus on texture, but are located on different ends of the price scale. They can be teamed with matt and high-gloss fronts, including lacquered laminate finishes with FEEL and LUX and individually lacquered options such as SOFT LACK and NOVA LACK. Thus, the natural look that is so popular with current designs reaches a wide clientele.
In Milan, three of the seven displays are dedicated to the Wood Concept. First of all, there is ARTWOOD in its lightest variant, Natural Bough Oak, paired with LUX in High-gloss White. The kitchen also features a storage innovation: The Wall Panel System is matched to the ARTWOOD fronts, representing but one out of around 100 decor options available. The system introduces cosiness to the room whilst using valuable wall space. It can be customised with a variety of shelf options, rotatable strip lights, accessory rails for modular racks and a TV screen.
On the other end of the scale, ARTWOOD in dark Walnut Cuba is combined with FEEL in White soft matt. The respective display features matching open shelves, making the kitchen look more like a living room. Flexible furniture options allow the areas to merge.
LEGNO is showcased in Truffle Oak with NOVA LACK in new colour High-gloss Deep Blue. The knots and cracks of the thick veneer are shown off to best advantage on the new Pocket Doors, which Nolte Küchen has launched for their 1950mm high tall units. The doors slide back into the carcase to reveal the units behind them. These can be fully fitted with appliances, wall and tall units or a sink module. When closed, the Pocket Doors give the room an uncluttered appearance resulting in a comfortable atmosphere.
A further highlight in the LEGNO kitchen is the 900mm base unit height, Matrix 900, which is a recurring ingredient on the stand in Milan. It was first launched in September 2014 and since then has become increasingly popular. Unique within Nolte Küchen’s 150mm grid dimension, it offers an extra 20 per cent storage space in comparison to a standard unit. It also provides an ideal working height within harmonious proportions.
Linked to the wood theme through texture and via the trend for natural materials and nature like decors, a fourth kitchen is dedicated to new door range STONE. Like ARTWOOD, it features a 3D surface that combines an attractive feel and appearance. The display brings together the Basalt decor option with FEEL in a soft matt lacquered White. The contrast of colours and finishes is utilised to visually divide the kitchen in a cooking and living area, right down to the island that includes a bench.
The Matt Lacquer Concept
Colour in all its versatility is the focus in a display featuring CARISMA LACK from the Matt Lacquer Concept. This was first introduced for 2015 and has since been widely recognised as a simple, yet effective planning instrument. 16 carefully matched shades, including the popular neutrals and greys as well as more vibrant shades inspired by nature, are divided into a cool and a warm palette. Colour pairings result in attractive two-tone combinations, but customers can also mix and match. Co-ordinating panels, shelves and plinths ensure that the kitchen will look harmonious right down to the finer details. The Matt Lacquer Concept comprises four door ranges, from a slab door that also has the handle-less option through to traditional Shaker Styles and ornamental frames, and is therefore applicable to all styles. The display on the stand is structured via the pairing of trend colours Quartz Grey and Papyrus Grey. Rosehip provides eye catchers and underlines the living room approach to an open-plan layout with a smooth transition to the adjoining area. Low units turned into benches with storage are further proof of the flexibility of the furniture.
nolte neo – the modular concept
Two displays on the Milan stand have been dedicated to nolte neo, a product line based on a modular design concept. Customers can choose from three themes, “Chalet”, “Loft” and “Salon”, and then create their individual living space by mixing and matching elements. These include an art pedestal, various kinds of shelves and even a fireplace. Nolte Küchen’s stand in Milan focuses on “Salon” and “Loft”. With it’s 3D patterns on the fronts of units and a matching floor reflecting in the mirror doors of a Matrix 900 island, “Salon” turns the kitchen world upside down whilst offering all the comforts of an ergonomic living kitchen guaranteed to impress when entertaining guests.
A colourful island with graffiti print takes centre stage in the “Loft” kitchen. Instead of the metal found in the modules from this theme, the design has been complemented with Arctic White doors from the SOFT LACK range and a geometrical arrangement of box shaped shelves and panels to create an urban look. Mixing the “Loft” furniture with that from the nolte core range shows the flexibility of the concepts, which in themselves provide numerous options but result in even more individual designs when combined.
*Survey by the German Institute for Service Quality (DISQ) for news channel n-tv, January 2015
Press Contact: Marie Plöger, +49 5732 – 899 8169, firstname.lastname@example.org