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Expansion of Moscow sales agency
Löhne, 8 April 2015. Nolte Kitchens continue to develop their presence in Russia. After the launch of a Flagship Store last November, the new offices and showrooms of the Moscow sales agency 'Nolte Service', headed by Managing Director Alexander Malinowski, were inaugurated in early March 2015. In addition to four displays from the current core range, nolte, a training room fitted with multimedia equipment is also part of the premises, spanning over 400 square meters of space. This is going to further strengthen Nolte Service's role as a link between the production site in Germany and clients in Russia. The long-term aim is to intensify the contact with dealers and partner companies in Russia.
For Sales Director Ewa Holin the development of the Moscow agency is another important step in the trade relations with Russia: „With this investment Nolte Kitchens emphasise their trust in a strong partnership that even stands the test of a difficult economy. With the development of our sales agency we set new standards for our branding, which will enable us to approach new and existing customers in a more direct manner. Last but not least, the seminar room is the key to successful and comprehensive knowledge transfer, enabling us to convey our extensive know-how. Both trade partners and end customers will benefit here.“
Two days prior to the official opening of the new showrooms on 4 March 2015, Nolte Kitchens' Training Manager Axel Möller personally put the seminar room into operation. A two-day product seminar was the opening event that kicked off the regular schedule, with intended monthly training for sales staff. The curriculum includes product and sales seminars for beginners as well as advanced designers, and also offers additional training on the area of appliances.
The showroom opening ceremony itself was attended by more than 100 guests, among them existing customers, representatives of the companies supplying accessories and appliances, such as BSHG, Liebherr, Miele, TEKA, Elica or Blanco, and members of the press with focus on architecture, design and Lifestyle.
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