New Ecology

Everything is bio. Whereas a few years ago only health food shops sold bio products, today they can be bought in huge bio supermarkets. The trend is growing apace. Plastic bags have had their day. Recycling is becoming a boom industry.

There's bio cotton wool, bio paints, bio hotels, bio cosmetics, bio dog food and lots more. Bio is becoming the new standard. This new environmental awareness has clearly found a place in people's minds and hearts. It heralds a new era and is changing consumer behaviour. Fair, green, sustainable - quality criteria that shape purchase decisions are suddenly being redefined. Consumption: yes. But responsible consumption. People are questioning the sustainability of the products. Companies are expected to show transparency and do business in an environmentally and socially acceptable way. The key to acceptance is being perceived as a “green company“

Sustainability becomes a pleasure

The New Ecology mega trend is also influencing the way we live. Natural and authentic materials are increasingly appearing in our homes. Materials that reflect the yearning for nature, like stone, glass, cement, leather, metal, cork and felt, chime with a young generation's taste. Wood, a natural material that radiates a natural warmth, is currently undergoing a real renaissance and is right on trend. Its sustainability, feel, ruggedness, multiple design options and cosy charm makes natural solid wood more popular than ever.

Sustainability becomes a pleasure

The New Ecology mega trend is also influencing the way we live. Natural and authentic materials are increasingly appearing in our homes. Materials that reflect the yearning for nature, like stone, glass, cement, leather, metal, cork and felt, chime with a young generation's taste. Wood, a natural material that radiates a natural warmth, is currently undergoing a real renaissance and is right on trend. Its sustainability, feel, ruggedness, multiple design options and cosy charm makes natural solid wood more popular than ever.

More trends

Urbanisation

Globalisation

Individuality and Community